Why We Chose to Carry Jane Iredale: A Skincare-First Makeup Line That Aligns With Our Values
For 31 years Jane Iredale has been an important part of the beauty industry, redefining makeup as an extension to skincare. Their philosophy is “the most beautiful cosmetic you can wear is a healthy skin,” making them a trusted choice for dermatologists, plastic surgeons, and of course, estheticians.
What sets Jane Iredale apart? It’s their unwavering commitment to “clean beauty” and high-performance formulas.
Clean and Caring Formulas
Long before “clean beauty” became viral, Jane Iredale was creating products with skin health in mind. Their line of skincare makeup is formulated with:
- High-Quality Minerals: Using micronized (very small) minerals like titanium dioxide and zinc oxide, many of their bases offer broad-spectrum SPF protection, acting as a physical barrier against the sun’s harmful rays.
- Organic Botanicals: They incorporate organic ingredients and powerful extracts such as pomegranate, white tea, algae, and pine bark. These botanicals are chosen for their antioxidant, soothing, and nourishing properties, helping to improve skin texture, reduce redness, and protect against environmental damage.
- No Harmful Additives: You won’t find parabens, talc, phthalates, synthetic fragrances, chemical dyes, or GMO ingredients in their products. This minimizes the risk of irritation, making them ideal for even the most sensitive or troubled skin types, including those prone to acne or rosacea.
- Cruelty-Free Commitment: Jane Iredale is certified cruelty-free by the CCIC Leaping Bunny Program.
Skincare Makeup That Performs
Jane Iredale’s approach means you don’t have to compromise between flawless coverage and skin health. Their multitasking products are designed to simplify your routine while delivering exceptional results.
Some popular examples include:
- Powder-Me SPF 30 Dry Sunscreen: This innovative dry sunscreen provides broad-spectrum SPF protection and can be swept on for a luminous finish.
- Smooth Affair Facial Primer & Brightener: This skin-quenching primer prepares your skin for makeup application, helping it go on smoother and last longer, while also working to minimize pores and fine lines.
- HydroPure Tinted Serum with Hyaluronic Acid & CoQ10: Blurring the lines between skincare and makeup, this ultra-hydrating tinted serum helps to plump, soothe, blur imperfections, and even skin tone with sheer coverage for a dewy, youthful look.
- POMMISST Hydration Spray: A beloved setting spray that not only helps to set mineral makeup but also provides antioxidant protection with its pomegranate extract.
Beauty That Cares, Inside and Out
Beyond their product formulations, Jane Iredale is committed to making a positive impact. They prioritize responsible sourcing, sustainable practices, and support organizations that help animals, women, and the environment.
Choosing Jane Iredale means investing not only in quality makeup, but makeup that enhances your natural beauty, as well as actively nourishes, protects, and strengthens your skin. It’s beauty that truly can make a difference.
